Men are Four Times More Likely to Drown than Women in Australia
Recent statistics from Royal Life Saving Society (RLSS) reveal that about 80% of all drowning-related deaths involved men. While this is an alarming rate, the high number of fatalities among men can be attributed to the drinking culture of the male population in Australia. Indeed, RLSS figures that almost a quarter of drowning incidents involves victims were found to have alcohol in their blood.
These statistics come as the Royal Life Saving Society debuts a new prevention campaign that drives public awareness on the dreadful combination of booze and swimming or drinking near water. Named, “Don’t Let Your Mates Drink and Drown” specifically targets Australian Men over 34 who are more prone to drinking and drowning.
RLSS Australia chief executive officer Justin Scarr said, “The campaign encourages men to look out for their mates by avoiding alcohol around water and keeping them out of trouble by pulling them into line if they’ve been drinking and decide to go for a swim.”
You can watch the campaign below.
Youtube URL: https://youtu.be/cyiDwQZMZRg
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